AI That Finds the Right People

Person-centric semantic search infrastructure. Unlike standard AI that returns document fragments, WhoSeeker extracts entities from unstructured text and returns ranked people with evidence.

People Data Is Broken


🔍 The Problem

Every organization has valuable information about people buried in unstructured text — notes, evaluations, emails, meeting transcripts. Traditional search returns document fragments. What users actually need are ranked people with context.

Building a single mission roster can take 4-6 hours. When key personnel transfer, their expertise knowledge walks out the door.

💡 Our Solution

WhoSeeker is person-centric semantic search infrastructure. It extracts entities from narrative text, resolves them to canonical records, and returns ranked people with evidence.

This architectural difference is our moat — competitors would need to rebuild from scratch. The same core technology powers two distinct products serving different markets.

Built on WhoSeeker


Consumer SaaS

Wholodex

"Write what you remember. Find who you need."

A personal CRM for professionals who want to search their network naturally. Semantic search over your contacts and relationship notes — find the right person for any opportunity in seconds, not hours.

Target Sales, consultants, networkers
Model Freemium SaaS
Status In development
Enterprise B2B

RosterSmith

"The right person for every mission."

AI-powered personnel matching for organizations with high-stakes staffing decisions. Transforms unstructured knowledge — AARs, training records, deployment histories — into queryable intelligence for rapid team composition.

Target Military, consulting, recruiting & HR
Model Enterprise SaaS
Status Preparing pilot

Both products share WhoSeeker infrastructure, compounding improvements and reducing per-product costs.

Early Momentum, Large Markets


Working prototype of core WhoSeeker technology
Pilot
RosterSmith pilot in preparation
2
Product specifications complete
$3B

Personal CRM market — fragmented, no clear winner with working semantic search

$50B+

Professional services staffing — consulting firms, law firms, agencies all need to quickly propose the right team

$500M+

Mission-based organizations — military, emergency management, volunteer orgs underserved by legacy systems

Experienced Leadership


Trey Overton

Trey Overton

Founder & CTO (acting CEO)

Engineering-led founder building AI infrastructure for person-centric search. 20+ years shipping production software across defense, consulting, and commercial markets.

  • Co-founder & CTO of Playcast — raised $7MM incl. $4MM from Raine Capital
  • 1LT, Tennessee State Guard — AS3 Officer, 3rd Regiment
  • Former VP of Technology at AGCRA
Ian Overton

Ian Overton

Product Owner & Solutions Architect

Experienced project manager and solutions architect who bridges technical teams and business stakeholders. 6 years at Heatherstone facilitating the launch of 23 software projects across healthcare, government, and finance.

  • Launched 23 projects ($6K–$1.1M) as product owner and scrum master at Heatherstone
  • AWS solutions architecture — migrations, integrations, secure dashboards
  • Sergeant, Tennessee State Guard — 3rd Regiment, 3rd Battalion

Seeking $500K–1MM Angel Round


01 Complete Wholodex MVP and launch to market
02 Expand RosterSmith pilot to additional organizations
03 Validate product-market fit before Series A

Looking for warm introductions to angel investors interested in AI infrastructure, B2B SaaS, or workforce technology.

Let's Talk

We'd love to tell you more about what we're building.

Trey Overton

Founder & CTO trey@heatherstone.com 425.301.2423 LinkedIn →

Ian Overton

Product Owner ian@heatherstone.com 423.804.2193 LinkedIn →